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In a profitable confectionery business, wholesale sweets do not compete on flavour alone. They compete for attention, recognition, relevance and the wonderfully unreliable enthusiasm of the person holding the purse.

For retailers choosing 1kg fizzy sweets, the important question is not simply, “Will customers like these?” It is, “How many different ways can I sell them?”

For retailers seeking bulk fizzy sweets, the real opportunity is not simply buying confectionery cheaply; it is buying products that customers can understand, choose and enjoy without requiring a lengthy sales presentation.

For anyone wondering how to start a gift business, the natural temptation is to imagine a spare room containing hundreds of products, several thousand pounds of stock and enough shelving to concern a structural engineer.

In high-speed confectionery retail, Miskets has understood something rather important: the customer should not require a briefing before buying a snack.