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In the history of confectionery, lollipops may represent one of the simplest and cleverest pieces of product design ever created. Take a delicious hard-boiled sweet, add a stick, and an ordinary piece of confectionery becomes an experience that is easier...

In a confectionery market filled with unfamiliar bags, Shades by Niko arrives with a priceless advantage: people have heard of it before they reach the shelf.

For retailers buying wholesale sweets, the most valuable space in the shop may be the final few feet before the till. This is where a familiar bag of Haribo, a visible £1.25 price and a well-timed craving can turn an ordinary transaction into a larger...

For retailers who understand that every inch of shelf space must earn its keep, wholesale sweets are not merely stock; they are colourful, portionable little profit opportunities. Sweet shops, newsagents, filling stations, market traders, gift shops,...

Retailers are often encouraged to believe that selling is about novelty. New launch. New flavour. New format. New excitement. But in confectionery, as in life, people are rarely as adventurous as they imagine themselves to be. Most customers do not want...